Prestiamoci is the first platform that allows the creation of private loans so in much more favorable rates.
To increment the conversion rate of their advertising ad (facebook, mailing) and landing page. They try to pubblish several kind of contents, images with low results.
1) analize facebook insight to get important information.
2) Developed personas
3) I start to undestand how rapresent the users desire in clearest way. I have supposed that illustration was the right way because is more Friendly and explicit.
4) Design illustration (illustrator)
5) Redefine facebook insight user (target)
Increase of conversion rate in facebook ad and landing page.