Private loans platform
Prestiamoci is the first platform that allows the creation of private loans so in much more favorable rates.
Problems
To increment the conversion rate of their advertising ad (facebook, mailing) and landing page. They try to pubblish several kind of contents, images with low results.
Approach
1) analize facebook insight to get important information.
2) Developed personas
3) I start to undestand how rapresent the users desire in clearest way. I have supposed that illustration was the right way because is more Friendly and explicit.
4) Design illustration (illustrator)
5) Redefine facebook insight user (target)
Result
Increase of conversion rate in facebook ad and landing page.
Sono uno ux designer ux designer
Mi chiamo Davide Paterniti e lavoro come ux designer a Milano dal 2008. Sono costantemente affascinato dalla user expericence, user research e dalla psicologia cognitiva. Attraverso le mie competenze sviluppo prodotti che rendono l’esperienza utente unica e memorabile.
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