BRANDING: LANDMARK

Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe  some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’. it’s what sets an organization, person, product or service apart. Our branding work is always process-driven – and not just any process.

 

It’s the same process used to craft the biggest and best brands in the world. While some companies will claim to have a “proprietary” brand building process, mine is tried-and-true. I analize competition, audience, and opportunities. I want to know where you come from, where you are, and where you want to be tomorrow.

 

With the necessary research and knowledge intact, I can begin to develop a branding brief that outlines the target audience and their motivations, a brand’s unique selling proposition , support for that position, tone and any other input that is critical for developing the brand.

How I implement your brand

My work doesn’t stop when a brand is established. I constantly work to ensure a brand is properly implemented throughout all marketing materials in a way that the integrity of a brand is maintained.  Through digital action (web, mobile, advertising) I promote your brand.

Strategy brand

Every form of brand need to work unison to create cutthrough. I use brand translation creating and adapting brand models. in this way we inform e guide the expressions of the brand

Innovation

Change is complex and rapid. Only with a guiding vision do you get future-proofed brands. I use an innovative vision to plan different solutions.

design

Be unique, noticed is essential for your brand. I will take the user from recognition, to desire and then loyalty.

 

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